Brand kit · edition MMXXVI

The marks of the Foundation

Everything a designer, a publisher or a certified work needs to show the Foundation correctly. Every file is a vector with its lettering already outlined, so it looks the same everywhere, and each comes as PNG at 512, 1024 and 2048 pixels.

Download the kit · SVG, PNG and fonts (.zip)

The marks

The Great Seal is the primary mark. The wordmark carries the name where a seal would be too formal. The wax seal is secondary, for charters, rulings and signed certificates. The symbol is the sprout of The Republic, the Foundation’s parent, and appears alone only where space is very small.

Great Seal · primary

**Great Seal · light**SVG · PNG 512 · PNG 1024 · PNG 2048

**Great Seal · dark**SVG · PNG 512 · PNG 1024 · PNG 2048

**Great Seal · black**SVG · PNG 512 · PNG 1024 · PNG 2048

**Great Seal · white**SVG · PNG 512 · PNG 1024 · PNG 2048

**Wax Seal · secondary**SVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark

Wordmark · on darkSVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark with motto · on darkSVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark · on lightSVG · PNG 512 · PNG 1024 · PNG 2048

Wordmark with motto · on lightSVG · PNG 512 · PNG 1024 · PNG 2048

Symbol

**Symbol · white**SVG · PNG 512 · PNG 1024 · PNG 2048

Certification marks

A work that holds a degree may show any mark of that degree, in whichever form suits it best. Only the degree held today may be shown, and every seal must link to the work’s entry in the Register. Registry seals and holograms printed here carry a specimen number. Versions with the work’s own number are issued by the Foundation with the degree. What each degree means →

Supported

Degree I · aligned in purpose

**Supported · hologram**SVG · PNG 512 · PNG 1024 · PNG 2048

**Supported · registry seal**SVG · PNG 512 · PNG 1024 · PNG 2048

**Supported · stamp**SVG · PNG 512 · PNG 1024 · PNG 2048

Supported · badgeSVG · PNG 512 · PNG 1024 · PNG 2048

Approved

Degree II · conforms in practice

**Approved · hologram**SVG · PNG 512 · PNG 1024 · PNG 2048

**Approved · registry seal**SVG · PNG 512 · PNG 1024 · PNG 2048

**Approved · stamp**SVG · PNG 512 · PNG 1024 · PNG 2048

Approved · badgeSVG · PNG 512 · PNG 1024 · PNG 2048

Certified

Degree III · excellent by habit

**Certified · hologram**SVG · PNG 512 · PNG 1024 · PNG 2048

**Certified · registry seal**SVG · PNG 512 · PNG 1024 · PNG 2048

**Certified · stamp**SVG · PNG 512 · PNG 1024 · PNG 2048

Certified · badgeSVG · PNG 512 · PNG 1024 · PNG 2048

Degree IV · held as our own

**Sponsored · rosette**SVG · PNG 512 · PNG 1024 · PNG 2048

**Sponsored · hologram**SVG · PNG 512 · PNG 1024 · PNG 2048

**Sponsored · registry seal**SVG · PNG 512 · PNG 1024 · PNG 2048

**Sponsored · stamp**SVG · PNG 512 · PNG 1024 · PNG 2048

Sponsored · badgeSVG · PNG 512 · PNG 1024 · PNG 2048

Colour

The gradient belongs to The Republic and runs from gold through red to crimson, top to bottom. Ink, paper and brass carry the Foundation’s own voice. The four metals belong to the four degrees and are never used for anything else.

Republic gold#FAA21A

Republic red#EE1C25

Crimson#B01F24

Parent gradient0% · 45% · 100%

Ink#0B0B0D

Paper#F3F1EC

Brass#C9A14A

Metals of the degrees

Bronze · Supported#B07040

Silver · Approved#A9ADB3

Gold · Certified#C9A14A

Crimson · Sponsored#EE1C25

Type

Three typefaces, all under the SIL Open Font License and included in the kit.

VIRTVS · LEXCinzelRoman capitals for inscriptions, seals, labels and the first line of the wordmark. Always in capitals, always generously spaced.

FoundationInstrument SerifThe second line of the wordmark, and headings.

The higher end is virtue.EB GaramondRunning text, quotations and documents.

Rules of use

The marks are the Foundation’s signature. Use them as published.

Clear spaceKeep space around every mark at least a quarter of its width. Nothing else enters it.
Minimum sizeGreat Seal 64 px or 16 mm across. Wordmark 160 px or 40 mm wide. Below that, use the symbol.
GroundsUse the light versions on paper and light images, the dark versions on ink and dark images. One-colour seals are for embossing, foil and single-ink print.
Do not alterNever recolour, stretch, redraw, outline, rotate or add effects to a mark, and never set the name in another typeface.
Do not combineNever lock a mark up with another logo. Place partner logos at a distance, separated by clear space.
DegreesCertification marks only for works that hold the degree today, each linked to its Register entry. A mark of a higher degree is never used.